Industry trends

BOE Tech Salon wraps up, giving a glimpse of smart living empowered by technology

On September 30, 2022, leading Chinese electric vehicle company Li Auto released the Li L8, a new generation of Li ONE. The premium six-seat smart SUV built for families comes with a central display and a passenger infotainment display spanning a total of about 35 inches, as well as a 15.7-inch rear display. All of them are supplied by BOE. Thanks to BOE's smart display solution, the SUV is armed with industry-leading low blue light, UHD and ultra-large in-vehicle display technologies, making the cockpit even smarter and more futuristic. It also offers a brand-new immersive travel experience for the driver and passengers, redefining human-vehicle interactions in smart cockpit.

 

In recent years, intelligent and connected vehicles have become a major trend of the auto industry. Top car brands around the world place greater emphasis on human-vehicle interactions, and large, personalized in-vehicle UHD displays are gaining growing popularity. The Li L8 is equipped with a 15.7-inch central display merged with a 15.7-inch passenger display, plus a rear display of the same size. The displays have ultra-wide viewing angles so the driver and passengers can see lifelike images clearly in all directions. The state-of-the-art 3K displays with a contrast ratio of 1,200:1 deliver superb UHD images, creating a highly immersive travel experience for users and giving them a glimpse of the infinite possibilities brought by smart cockpit technology.

 

Notably, all of BOE's displays that power the Li L8 have obtained the certification from TÜV Rheinland, a global third-party testing, inspection and certification agency based in Germany. They can greatly reduce eye strain and improve the driving safety and reliability. BOE designs in-vehicle displays with users' eye heath in mind and is committed to applying low blue light displays to the auto field and providing better and more eye-friendly display solutions to meet users' demand for eye care.

 

With the transition into the era of smart interactive displays gathering pace, the car is now becoming the third living space. As a global leader in the in-vehicle display field, BOE has been empowering car brands with world-leading display technologies and products. At present, the company has technology R&D and production bases in Beijing, Chongqing, Chengdu, Mianyang, etc. It has rolled out a wide range of cutting-edge technologies and products such as flexible AMOLED, flexible multi-display, curved display, full lamination, BD Cell, Mini LED and ultra-large display in various segments of in-vehicle display, such as instrument cluster, central display, infotainment display, head-up display and rearview mirror. These technologies and products have been adopted by top car brands around the world, earning high recognition and wide praise.According to market research agency Omdia, in the first half of 2022, BOE took first place in the world by shipments and shipment area of in-vehicle displays and stayed on top spot by shipments of 8-inch in-vehicle displays and above.

 

Going forward, BOE will continue to bring into full play its role as industry leader, push forward product innovation in the fields of in-vehicle display and interaction, accelerate the integration of display technologies and IoT applications, and provide one-stop products and services for the smart transformation of vehicles. By doing so, it strives to deliver a more convenient and comfortable travel experience featuring UHD display and human-vehicle interactions, empower the application scenarios of smart mobility through technological innovation and build a new smart mobility ecosystem.


From: https://www.boe.com/en/company/dynamic-f62198f9389e44b18ddc13cce68685c5


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